The Job

My time at Capital Roots consisted of interviewing the nonprofit's constituents and photographing people, gardens, farms, food and events. I then used the information and photos I gathered to generate various forms of content. Each year I documented and promoted the daily activities for 11 programs, 4 annual events, a number of press conferences and new products. I created social media and website content, press releases, annual reports, print and digital newsletters, direct mail, signs, flyers, advertisements and brochures. I oversaw the work of a marketing intern to help manage the workload during the busier summer months. As a member of the organization's Communications Committee, my work was guided, reviewed and critiqued by the other committee members - a team of six marketing/communications professionals. In addition to raising awareness about the organization and supporting a rebrand roll-out, the content I created helped raise the funds needed to support an annual operating budget of $1.4 million and a $2.8 million capital campaign for the creation of a food hub.