Engaging copy, press releases, human interest stories and bylines
Workflow
Meet to Discuss Your Needs
I help small businesses and nonprofits communicate with the public about their brand, mission, products, services, accomplishments, events, announcements and more. Let's meet to discuss the information you have to share and the format that best suits your needs.
Put Pen to Paper
Before I begin writing I will need all supporting information - facts, quotes, history, goals, etc. This may involve some research on my part or homework on your end. Then it's time to put pen to paper! I will provide you with three drafts - rough, second and final.
Press Releases
Smoke Free Skies Marks Silver Anniversary
It is now standard for the no-smoking sign to remain illuminated throughout an entire aircraft, but just a short time ago passengers flew in sections designated by their smoking preferences.
Vermicomposting Experimental Classroom
Students from Troy High School are collecting food scraps from the school's cafeteria, composting them in bins in their classroom and distributing compost to Capital District Community Gardens' urban farm.
Online Marketplace Connecting Local Farms
Local farmers often struggle to market their products to consumers. The Virtual Veggie Mobile provides a way for consumers to communicate with farmers and shop local markets when it is convenient for them.
Human Interest Stories
Mother Quits Smoking & Rappels 27 Stories
Tobacco companies began targeting women in the 1920s, convincing them that cigarettes made them independent, thin and desirable. Since then, the number of women affected by lung disease has increased dramatically.
Climbing 94 Flights After Lung Transplant
Just nine months after receiving a lung transplant, 69-year-old Robert Senander climbed 62 flights of stairs and felt great. Now the Winfield resident is ready to ascend Chicago's fourth tallest building.
Copywriting
Nonprofit Brochures
I provided copy for the designer who laid out this non-profit's brochures. The project included a main trip-fold brochure plus insert cards for each of the nonprofit's programs.
Email Marketing
For two years I wrote, designed and provided the photographs for this Chicago grocery store's weekly emails. Campaigns included new products, producer highlights, events, holiday offerings and more.
Bylines
Sowing Oats (Wheat & Rye) in Urban Troy
Howard Stoner is ready for winter. His basement is stocked with 75 pounds of root vegetables from his community garden and 16 pounds of rye he grew on a small plot of land in downtown Troy.
Wine Tasting Trip to Columbia County
If you're looking for the CA experience, this is not exactly it. Columbia County, and stops on the Hudson Valley Wine Trail, are great for concentrating on high quality dessert wines and pinot.
Making 'Em Laugh on Lark Street
The show bids farewell to Matt Kelly. Rumors of a roast, guest comics and other must-see-tricks the host allegedly has up her sleeve have Kelly questioning how long McBride has been planning his farewell show.